Marketing strategy #436-B

[caption id="attachment_299" align="alignnone" width="510" caption="a president who reads..."]a president who reads! we're for it.[/caption]

Have the new president walk around photogenically with OR mention your book:

When President-elect Barack Obama appeared on “60 Minutes” on CBS on Sunday in his first interview since winning the election, he mentioned having read “a new book out about F .D. R.’s first 100 days” without specifically naming a title or author.

That tantalizing reference set off a scramble for the claim to First Reader rights all day Monday before a spokesman for Mr. Obama disclosed what the president-elect had actually read.

The publishers and authors of at least three such books that could fit Mr. Obama’s description each spent much of Monday wondering whether they had just gotten a plug from the soon-to-be leader of the free world.

More here.

Subscribe to The Lookout